Collect every source
Website forms, ad leads, QR codes, referrals, calls, walk-ins, staff entries, and approved imports enter one pipeline.
HOOP NESTChoose your path ↗MARKETING OPERATIONS
See every campaign and family opportunity in one command center.
Give the program one view of campaigns, family opportunities, status, and next actions.THE PROBLEM
Even strong campaigns fail operationally when leads sit across ad platforms, email, spreadsheets, form tools, texts, and DMs.
WHAT HOOP NEST DOES
The Program Command Center is the marketing operations layer: campaigns enter on one side, every lead is normalized into the middle, and staff see status, owner, next step, and campaign outcome.
PRODUCT WORKFLOW
See the feature
in context.
This is separate from the App director command center. It manages prospective families before they join; the App manages approved families and teams after they join.Hoop Nest
PROGRAM COMMAND CENTER
Family opportunity pipeline
35FAMILIES IN VIEW
1New · 18→
2Follow-up · 11→
3Decision · 6→
WHAT IS INCLUDED
A clear, distinct
set of capabilities.
- 01Campaign overview
- 02Unified lead pipeline
- 03Lead status and owner
- 04Next-action and incomplete-step visibility
HOW IT WORKS
From setup to outcome.
Normalize the record
The command center attaches the family to the correct campaign, player profile, source, program opportunity, and current status.
Show the next decision
Directors see which leads need follow-up, which require a basketball-fit decision, and which have reached registration or payment.
TEAM MARKETING