Connect campaign activity
Every tracked source is tied to the lead records and outcomes it created.
HOOP NESTChoose your path ↗MEASUREMENT
Know what created real program opportunity.
Connect spend and source to leads, registrations, paid spots, revenue, and pipeline.THE PROBLEM
Ad dashboards report impressions and clicks, but directors need to know which sources created qualified families, registrations, revenue, and remaining capacity.
WHAT HOOP NEST DOES
Hoop Nest reports the measures that fit the campaign in plain language: spend, source, leads, qualified families, registrations, show-ups, accepted players, paid spots, revenue, and incomplete steps.
PRODUCT WORKFLOW
See the feature
in context.
Reporting follows the business outcome. A camp report emphasizes paid spots and capacity; a tryout report emphasizes registrations, attendance, and decisions; a lead campaign emphasizes qualified pipeline.Hoop Nest
CAMPAIGN RESULTS
Spring Clinic
5.1×RETURN ON SPEND
173 leads→
241 paid spots→
3$6,970 revenue→
WHAT IS INCLUDED
A clear, distinct
set of capabilities.
- 01Campaign and source attribution
- 02Lead and conversion status
- 03Cost and revenue visibility
- 04Plain-language next recommendation
HOW IT WORKS
From setup to outcome.
Measure the real objective
The command center summarizes the numbers that matter for the specific basketball offer.
Improve the next launch
Hoop Nest identifies the strongest source, the largest drop-off, incomplete actions, and the best next campaign move.
TEAM MARKETING